Organisations across the UK and EMEA are actively reassessing their cloud and infrastructure strategies. Industry research shows this is being driven by cost governance, resilience concerns and increasing regulatory and data sovereignty requirements. As a result, many organisations are taking a closer look at where critical workloads run and how they are supported (PwC, EMEA Cloud Business Survey 2025; Global uncertainty is reshaping cloud strategies in Europe, Computerworld).
This reassessment reflects a more pragmatic shift towards hybrid and private cloud models, particularly for workloads that are sensitive, business critical or subject to regulatory oversight.
Against this backdrop, recent changes in the VMware ecosystem are especially relevant for organisations that depend on the platform to support core operations. Under Broadcom’s ownership, VMware’s go-to-market model has evolved, including a deliberate consolidation of the partner ecosystem. The number of authorised partners has been reduced, with greater emphasis placed on technical depth, services capability and the ability to support customers across the full lifecycle.
Because VMware is deeply embedded in day-to-day operations, changes to the VMware ecosystem have a direct impact on how customers plan, support and evolve their infrastructure.
Why the Partner Ecosystem Matters
VMware is an operational platform that underpins critical business activity. Supporting it effectively requires architectural understanding, operational experience and the ability to guide customers as their infrastructure strategy evolves.
Broadcom has been clear that delivering better outcomes on the VMware platform requires a more focused partner ecosystem, centred on partners that can provide consistent delivery, long-term support and alignment with the platform’s strategic direction. This reflects the growing complexity of customer environments and the need for partners who can support organisations beyond individual transactions.
For customers, the implication is straightforward. As the ecosystem becomes more focused, the choice of partner plays an increasingly important role in reducing risk and ensuring continuity.
What This Means for Customers Working with Recarta
Recarta remains an authorised VMware partner within this smaller and more focused ecosystem.
For customers, this provides reassurance at a time of change. It means continuity of support for the VMware platforms that underpin critical systems, reduced uncertainty around renewals and future planning and access to guidance that reflects both technical reality and VMware’s long-term platform direction.
Our approach is centred on helping customers operate with confidence. That includes supporting existing environments, advising on optimisation and modernisation and ensuring infrastructure decisions align with broader business objectives rather than short-term trends.
Looking Ahead
The reassessment of cloud and infrastructure strategies across the UK and EMEA reflects ongoing operational, regulatory and geopolitical pressures. In this environment, stability, clarity and trusted partnerships matter more than ever.
VMware continues to play a central role for organisations that require control, resilience and compliance. As the ecosystem around it evolves, the importance of working with an experienced and capable partner becomes increasingly clear.
Our focus remains unchanged. We continue to support customers as they run, optimise and evolve their VMware environments with clarity, confidence and continuity.
